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NEM Dubrovnik 2025: Inflation and rising content costs, a new time bomb? 10 JUN 2025

Trade Shows

NEM Dubrovnik 2025: Inflation and rising content costs, a new time bomb?

The CEE market explored the best strategies to overcome the challenges faced by industry players and buyers amid increasing production, distribution, and marketing costs — and the resulting impact on consumers.
Front Row Entertainment picks up MENA Rights for Animotion Media's "Finnick 2" 12 MAY 2025

Kids & Animation

Front Row Entertainment picks up MENA Rights for Animotion Media's "Finnick 2"

The animated feature film will be released with Arabic subtitles and supported by a regionally tailored marketing campaign designed to resonate with families across the MENA region.
Élaine Dumont: "We have a very strong industry, both in film and television" 24 APR 2025

Interviews

Élaine Dumont: "We have a very strong industry, both in film and television"

The Executive Director of International Affairs, Export and Marketing Distribution at SODEC explains how the organization supports audiovisual producers and highlights the relevance of Quebec productions.
YouTube, the driven force to boost cinema worldwide  28 MAR 2025

Trends

YouTube, the driven force to boost cinema worldwide

The company suggest that embracing YouTube influencers as part of cinema marketing strategies could be key to revitalizing the industry.
Series Mania 2025: HBO and Max's “House of the Dragon” won “Best Marketing Initiative Award” 26 MAR 2025

Awards

Series Mania 2025: HBO and Max's “House of the Dragon” won “Best Marketing Initiative Award”

The official description for the campaign was “How a Global Call-to-Action Ignited the Realm by Dividing the Fandom into #TeamBlack and #TeamGreen.” The Season 2 premiere on June 16, 2024, became the biggest streaming day in Max's history, and the season went on to average 25M viewers per episode.