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The thematic axes for the edition taking place from June 18 to 21 in Spain will be Entertainment Marketing, Transmedia IP, Business Models and Financing, and New Forms of Digital Creation.

Anna-Lena Pittelkow and Mirjan Hildebrandt joined Banijay Germany’s creative marketing agency as Creative Director and Head of Digital Distribution & Content Acquisition respectively.

Wiltshire joins from her role as International Sync Manager at music giant Warner Chappell, the publishing subsidiary of Warner Music Group.

BBC Studios and SkyShowtime to hold keynote speeches, Izzet Pinto to present on marketing in the entertainment industry, Keshet International and TV NOVA/Voyo to present hit crime/thriller "Extractors".

During the online event, IMPS execs revealed details about the upcoming series and movie, as well as, the new marketings campaigns, publishing, consumer products and family entertainment experiences.