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1 AUG 2025
Markets
UK: BARB launches industry-first reporting of YouTube Channel viewing on TV Sets
In Q2 2025, TV sets captured 43% of in-home YouTube viewing among adults (16+) and 53% among children (4–15), now tracked across 200 key channels in weekly audience reports.
2 JUL 2024
Trends
USA: 84% of children 10-12 consume YouTube regularly
According to a Precise TV study, YouTube continues to be the favorite platform for all Gen Alpha's age groups, with TikTok following close.
23 JAN 2023
Data
YouTube remains the main way kids aged 2-12 are accessing video content
YouTube dominates most categories in terms of viewership and performance, with nine in ten kids saying they consume YouTube content, according to a new report from Precise TV and Giraffe Insights.