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New research from Mediaocean showed that a growing number of consumers are cutting the cord and turning to streaming platforms for entertainment, increasingly choosing more affordable ad-supported tiers.

Mediaocean’s research revealed companies are planning to increase spending mostly on social media, digital display/video, and CTV.

Mediaocean has released its “2023 Mid-Year Advertising Outlook” report, which reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year.