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Collaboration will result in improved data quality and understanding of genre-level TV viewing. Under this agreement, MetaBroadcast will implement a programme data harmonisation system.

The initial partnership saw Merzigo licensing a selection of entertainment and unscripted titles on Merzigo-owned and operated social AVOD media channels which successfully contributed to commercial growth on YouTube and Meta.

The international festival of animation, transmedia, and meta-arts, organized by Rai Com, kicks off its 29th edition by exploring the potential of Italian IPs and the challenges shaping the current and future market landscape.

Launched in January 2024, the ad tier is included in standard Prime memberships unless users pay to opt out. Amazon Ads generated $47 billion last year, ranking third globally behind Google and Meta.

The project was recognized by an expert industry panel as having the highest licensing potential among all competing entries.