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The international festival of animation, transmedia, and meta-arts, organized by Rai Com, kicks off its 29th edition by exploring the potential of Italian IPs and the challenges shaping the current and future market landscape.

Launched in January 2024, the ad tier is included in standard Prime memberships unless users pay to opt out. Amazon Ads generated $47 billion last year, ranking third globally behind Google and Meta.

The project was recognized by an expert industry panel as having the highest licensing potential among all competing entries.

The animated preschool series, selected as Kidscreen Licensing Challenge finalist, blends humor, friendship, and STEAM concepts to inspire young minds.

This experience invites fans of the iconic reality show to immerse themselves in the intense, high-pressure world of Gordon Ramsay’s Hell’s Kitchen like never before.