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Netflix + MAMAA (Microsoft, Alphabet, Meta, Amazon, and Apple) generate 48% of growing internet traffic, but their percentage contribution has gone down amid data surges from new apps, according to a new report by Sandvine.

Microsoft has been selected as Netflix’s technology and sales partner to help power its first ad-supported subscription offering. All ads served on Netflix will be exclusively available through the Microsoft platform.

Highlights from the month include: Take-Two Interactive planning to buy Zynga for $12.7 billion, Microsoft planning to buy Activision Blizzard for $68.7 billion, and PlayStation announcing it will buy Bungie for $3.6 billion.

The second quarter of 2021's big sell-through winner was Microsoft, with global sales of Xbox Series X|S consoles increasing 16% quarter-on-quarter to 1.35 million, according to data from Ampere Analysis.

Movistar and Microsoft have signed a strategic partnership whereby Movistar will offer Xbox Game Pass Ultimate, the popular gaming subscription service from Xbox, to its Movistar Fusión and Contrato Solo Móvil customers.