Samba TV released its "Guide to Targeting Millennials" study, focused on the millennial demographic that covers over 72M U.S. adults with more than $2.5 trillion in spending power,
According to Morning Consult data, Gen Z adults and millennials are significantly more likely than their older counterparts to use and be satisfied with subtitled content.
While the traditional TV audience is mostly made up of Gen Xers and baby boomers, pay TV still regularly reaches younger consumers, albeit to a lesser degree, according to a new report from Morning Consult.
The winning program is a dating show format for millennials that will be developed with help of Quebecor Content and TF1and Media Ranch will manage production and global distribution.