Search results for millennials

Horowitz Research finds that 66% of Americans would consider a bundle combining SVOD, AVOD, and FAST, with higher interest among Millennials and multicultural audiences.

60% of Gen Z prefer short-form video over TV and film, while 47% of U.S. consumers say streaming services cost too much. Around 50% of Gen Z and millennials say they feel a stronger connection to social media creators than to actors or TV personalities.

Omdia’s latest consumer survey revealed TikTok surpassed 1.9 billion monthly active users globally, including 145 million MAUs in the USA, and amassed $63.3 billion (including China) in video revenues.

A report by Bango revealed key differences in each generation’s behavior and how they manage subscriptions.

Samba TV released its "Guide to Targeting Millennials" study, focused on the millennial demographic that covers over 72M U.S. adults with more than $2.5 trillion in spending power,