Search results for mobile

In mature streaming markets like the U.S., U.K., and Australia, digital video now accounts for over 30% of total video viewing, whereas in Japan and Italy, traditional TV still commands over 70% of audience time. On average, viewers globally spend 80% of their time with non-premium content such as news, talk shows, local entertainment, reality TV, and unscripted formats.

Mobile gaming in-app purchase revenue grew 4% year over year in 2024, with time spent up 8% and number of sessions up 12%. Players spent $82 billion in mobile game in-app purchases in 2024,  growth was mostly seen on iOS, with Android in-app purchase revenue falling flat year over year.

In addition to bolstering TV viewership, YouTube has also been expanding its platform with new features. One such tool, "Watch With," is designed to enhance user interaction by allowing creators to offer live commentary and reactions during events like games.

GlobalData forecasts the segment’s growth will be led by the growth in mobile data and fixed broadband service segments.

A research by Parks Associates and JW Player revealed that 67% of consumers watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch over-the-air broadcast.