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The initiative foresees the creation of the Ecovision label, aimed at promoting audiovisual sustainability with tools adapted to Latin America's realiy. With a contract valid through 2027, the partnership includes Globo’s knowledge transfer and access to sustainable technologies and methodologies developed by the company.

The new product connects Large Language Models to Gracenote’s verified entertainment data in real time, enabling CTV platforms to deliver accurate, personalized content recommendations while reducing hallucinations and improving monetization.

He will lead a team responsible for the design, implementation, and support of technology solutions that enable ITV Studios to produce and deliver world-class content efficiently and effectively.

Built on Parrot Analytics’ demand measurement technology, the tool delivers actionable insights to rights holders, teams, broadcasters, streamers, and sponsors.

The July “Taste of Disney+/ITVX” initiative enables Disney+ to reach 26% more UK internet viewers, while ITVX gains an additional 14%, delivering expanded exposure to each other’s flagship shows at no extra cost—covering 40% of households overall.