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In her new role, she will lead all labels across Banijay Entertainment’s operations in the Netherlands and Belgium, overseeing strategy, driving business performance, encouraging innovation, and championing high-quality content creation across both markets.

Produced by South Shore and co-funded by M&S Food, the six-part cooking competition will air this summer in primetime on ITV1, ITVX, STV, and STV Player. Worldwide distribution for 'Cooking With The Stars' is managed by ITV Studios.

The audiovisual market will back to Rome from October 6 to 10 with special sessions such as Co-Production Market; MIA’s Content Showcases, C EU Soon, and a new edition of Shoot the Book.

The coaching panel includes opera legend Sir Bryn Terfel, singer and presenter Bronwen Lewis, pop artist and studio producer Yws Gwynedd, and reggae sensation Aleighcia Scott.

The MipJunior programme will feature thought leaders, innovative business models, fresh content and audience insights under the banner ‘The Transformation Starts Here’; with round table networking sessions spanning both days and all areas of the kid’s eco-system.