The studio introduces a diverse selection including 9 new formats, 4 dramas, 4 and non-scripted programming, catering to a broad international audience.
The deal was brokered on behalf of ITV Studios by Augustus Dulgaro, EVP Sales Asia Pacific, and Zoe Tsui, Head of Content & Format Sales Greater China.
The new company specializes in optimizing scripted and non-scripted formats across the international media landscape and goes live for London Screenings and MIP London.
Armoza’s former CCO to create and develop original non-scripted formats for Keshet, alongside the international roll-out and adaptation of the non-scripted formats within the distributor’s catalog.
Pays will be responsible for the general management and commercial and operational leadership of WBITVPB’s non-scripted entertainment and authentic fiction business.