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Global media usage hits peak in 2024, expected to decline in 2025 21 APR 2025

Forecasts

Global media usage hits peak in 2024, expected to decline in 2025

Media consumption hit a high in 2024, driven by global events like the Olympics and major elections. But with fewer headline moments ahead and digital habits leveling off, 2025 is set to mark the first decline in over a decade.
Roku’s streaming reach increased 100% during the Olympics 2 SEP 2024

Production

Roku’s streaming reach increased 100% during the Olympics

Roku Advertising also reported traditional linear TV households spent over 17 hours on average watching the Paris 2024 Olympics, nearly double the time spent on the Tokyo 2021 Olympics.
Paramount Australia and Football Australia agree to multi-year, multi-platform rights deal 29 AUG 2024

Deals

Paramount Australia and Football Australia agree to multi-year, multi-platform rights deal

Network 10 and Paramount+ will exclusively broadcast all Australian Women's Senior National Team matches for the next four years, including the FIFA Women's World Cup 2027™ and up to the LA 2028 Olympics, as well as Men's Senior National Team matches, including all AFC Asian Qualifiers™ except the FIFA World Cup 2026™.
The Olympics effect: sports documentaries reached a new peak 28 AUG 2024

Trends

The Olympics effect: sports documentaries reached a new peak

Ampere Analysis revealed that the number of new sports documentaries and docuseries released in July represents 25% of all new documentaries released globally during the month, a record share to date.
Peacock’s average daily sign-ups grew 5.6x ahead of the Olympics 23 AUG 2024

Trends

Peacock’s average daily sign-ups grew 5.6x ahead of the Olympics

A research by Antenna observed 2.8M sign-ups to Peacock between July 25 and July 31, approaching levels of other major events, such as the NFL.