penthera - Latest news Search results for penthera

71% OF U.S. VIEWERS STREAM ON AT LEAST TWO DEVICES ON AN AVERAGE DAY 23 JUL 2021

Data

71% OF U.S. VIEWERS STREAM ON AT LEAST TWO DEVICES ON AN AVERAGE DAY

Viewers in the United States are streaming video across a variety of devices. In fact, 71% say that on the average day they stream on at least two devices, according to Penthera’s “2021 US Streaming Video Report”.
LATINOS IN THE UNITED STATES CHOOSE AVOD SERVICES OVER PAY TV 17 JUN 2021

Data

LATINOS IN THE UNITED STATES CHOOSE AVOD SERVICES OVER PAY TV

46% of Latinos in the United States prefer consuming AVOD services instead of pay TV (20%), ad-supported subscription video-on-demand (16%), SVOD (14%) and live video (5%), according to Penthera's newest report.
IN LATIN AMERICA, FREE AD-SUPPORTED VIDEO HAS THE EDGE 5 MAY 2021

Data

IN LATIN AMERICA, FREE AD-SUPPORTED VIDEO HAS THE EDGE

While 87.8% of adult internet users in Latin America said they watched subscription video content, 70.4% reported viewing content on free AVOD platforms, according to data from eMarketer and Penthera.
MOBILE IS THE MOST POPULAR WAY TO WATCH CONTENT IN LATIN AMERICA 26 MAR 2021

Data

MOBILE IS THE MOST POPULAR WAY TO WATCH CONTENT IN LATIN AMERICA

In a survey conducted across Mexico, Brazil, Colombia, and Argentina by Penthera, 90% of viewers said they watch content on mobile, with 56% citing it as their preferred viewing device over CTV and PC.
HOW USERS ACROSS DIFFERENT REGIONS FEEL ABOUT MOBILE VIDEO? 10 JUN 2020

Data

HOW USERS ACROSS DIFFERENT REGIONS FEEL ABOUT MOBILE VIDEO?

Across the globe, 90% of users have been frustrated trying to stream video, 70% of users expect streaming services to include a download feature, and 69% of users would pay more to have a downloading feature, according to Penthera.