persona - Latest news Search results for persona

Gracenote launches AI-Powered MCP Server to enhance TV search and discovery 3 SEP 2025

Trends

Gracenote launches AI-Powered MCP Server to enhance TV search and discovery

The new product connects Large Language Models to Gracenote’s verified entertainment data in real time, enabling CTV platforms to deliver accurate, personalized content recommendations while reducing hallucinations and improving monetization.
Disney starts a new direct-to-consumer strategy with ESPN standalone service 22 AUG 2025

Streaming

Disney starts a new direct-to-consumer strategy with ESPN standalone service

The new direct-to-consumer platform will feature over 20,000 live events annually, debut with a $29.99 monthly plan, and integrate personalized features such as live stats, fantasy, and betting.
Samsung TV Plus Gets a new makeover with an Intelligent, Personalized Experience 14 AUG 2025

Streaming

Samsung TV Plus Gets a new makeover with an Intelligent, Personalized Experience

With a sleek new interface, smarter navigation, and AI-driven personalization, Samsung TV Plus is setting a new benchmark in intuitive, effortless entertainment.
ITV to produce “The Heat,” a new culinary reality format for ITV2 and ITVX 4 AUG 2025

Production

ITV to produce “The Heat,” a new culinary reality format for ITV2 and ITVX

Premiering in 2026, the 10-part series follows 10 young chefs competing in a high-pressure kitchen under Michelin-starred chef Jean-Christophe Novelli, blending food, drama, and personal stakes in a hybrid competition-reality format.
Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending 18 JUL 2025

Trends

Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending

Mediaocean’s 2025 H2 Market Report finds 58% of marketers plan to increase CTV investment while 72% cite generative AI as the top consumer trend, reflecting a shift toward personalization, measurable outcomes, and scalable AI-driven strategies despite economic caution.