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Gracenote teams with major connected TV players  to optimize contextual ad targeting 25 JUL 2024

Apps

Gracenote teams with major connected TV players to optimize contextual ad targeting

New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.
Philo adds EarthxTV to its line up in the United States 15 DEC 2023

Distribution

Philo adds EarthxTV to its line up in the United States

The entertainment network focused on environmental programming and initiatives is now available into the streaming platform programming.
Insight TV launches channels on Philo in North America 21 JUL 2023

Streaming

Insight TV launches channels on Philo in North America

The channels targeted at Millennial and Gen-Z audiences will be included as part of a new group of FAST channels recently launched for Philo subscribers. 
The Kitchen’s global philosophy for keeping staff current with language trends 14 JUN 2023

Production

The Kitchen’s global philosophy for keeping staff current with language trends

The company has created monthly Movie/TV Club for the team to understand what works and what doesn’t in the language versioning. Deeny Kaplan, Executive Vice President explains the strategy.
Philo signs first-ever original series deal with Kin 24 FEB 2022

Streaming

Philo signs first-ever original series deal with Kin

The agreement consists of the upcoming show “Boss Moves,” starring hip-hop star Rasheeda Frost. In addition, Philo will add more than 65 hours of Kin’s women’s lifestyle content.