ESP
Search
Señal News – Global entertainment TV, film, streaming news and stats
  • X
  • Instagram
  • Linkedin
  • Facebook
  • Youtube
ESP
Search
ESP
agenda Digital editions App Interviews
Content
Production Distribution Deals Coporate Moves Kids & animation
Tv
Programmers Operators Free TV Ad sales
Digital
Streaming Social media Gaming
Data
Forecasts Trends
Events
Trade shows Launches Awards
Search
ABOUT SEÑAL NEWS
Content Production Distribution Deals Coporate Moves Kids & animation
TV Programmers Operators Free TV Ad sales
Digital Streaming Social media Gaming
Data Forecasts Trends
Events Trade shows Awards Launches
  • X
  • Instagram
  • Linkedin
  • Facebook
  • Youtube
Señal News > Search

pixalate - Latest news Search results for pixalate

FAST platforms ad spend market share decreased 64% globally 26 JUL 2024

Trends

FAST platforms ad spend market share decreased 64% globally

A research by Pixalate revealed that Samsung Smart TV was the only CTV platform to see higher Invalid Traffic (IVT) rate on FAST apps vs. non-FAST apps; Ad spend SOV declined across Roku, Amazon Fire TV, Samsung Smart TV and Apple TV (-44%).