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Founded by seasoned executives Paola Alvarado and Adriana Sinisterra, Scenika Consulting aims to turn complex legal and business dynamics into clear, actionable strategies for creators, networks, and platforms.

Ferreira will report directly to Mireia Carrillo, CEO of Zinko Media, and will be responsible for content sales across broadcast and digital platforms, leveraging his extensive experience in trade marketing, business development, and customer engagement.

The event brings together a diverse mix of traditional TV and film leaders, next-generation creators, brands, and platforms, including broadcasters, streamers, OTT executives, producers, showrunners, studio heads, content buyers, tech companies, telecoms, social media platforms, video creators, short-form innovators, agencies, and marketing professionals.

15 new FAST channels launched in India, ducktv expands to airlines and Taiwan platforms, and Globo content enters Mongolia as Thema strengthens presence across Asia.

In Western Europe, streaming platforms now command 64% of weekly viewing time, while Gen-Z viewers spend just 16% of their screen time on linear TV, according to a 2025 BCG and Native Research report.