The market opened with organizers expecting more than 5,000 delegates from 60 countries, along with 20 national pavilions, major studios, and regional streaming platforms.
Streaming platforms with over 1 million Australian subscribers must now spend either 10% of their local programming expenditure or 7.5% of their Australian revenue on domestic content — failure to comply could trigger fines up to ten times their annual Australian revenue.
Astro has acquired the exclusive rights to show the series on its TV and digital platforms, as well as lead on toy licensing and merchandising deals for the property in the territory.
Produced by TIMS&B Productions, "Valley of Hearts" has consistently demonstrated outstanding performance across all platforms. Its recently released Greek remake has likewise attained notable success.