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The U.S. streaming market closed Q2’25 with 339M subscriptions, including 20% in Specialty, Sports, and vMVPD services; Specialty SVOD grew 12% YoY, while overall streaming added a net 6M subscriptions.

With ad sales growth across all major categories and full sell-outs for NFL and WWE Raw sponsorships, Netflix expands global measurement partnerships, programmatic integrations, and language targeting to eight languages in its ad-supported markets.

Produced by NGM and written by Yelda Eroğlu, the series blends high-stakes romance, family intrigue, and mystery, aiming for strong global appeal.

The Turkish distributor strengthens its regional presence as two of its hit dramas join Ecuador’s programming slate, reflecting sustained demand for premium Turkish storytelling in Latin America.

Turkish drama lands among top 24 titles globally, selected from 276 entries across 50 countries, reaffirming ATV distribution’s international reach in premium scripted storytelling.