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Cuba Pictures will become a label within Vice Studios, expanding the company’s successful UK scripted content business. The acquisition of Cuba Pictures follows Vice Media’s distribution deal with ITV Studios and recent acquisition of London Alley Entertainment, which combined with Pulse Films, creates one of the world’s largest commercials and music video production studios.

According to Vitrina’s Production Pulse report for January 2025, there was a global 10% decline production volumes compared to both December 2024 and January 2024, with only the Americas showing signs of growth.

Integral Ad Science’s latest "2025 Industry Pulse Report" highlights the key trends, challenges, and opportunities that will define 2025.

Deborah Gurofsky was elevated to SVP & Managing Director of Media Pulse, while Taylor Farmer and Asha Chohan have been appointed to senior roles on the team: Director of Programmatic Revenue & Operations and Account Director, respectively.

The deal between both companies includes live upcoming championship events plus a library containing some of the most historic PPV sporting events.