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PwC forecasts a 3.7% CAGR for the E&M industry through 2029, with digital ad revenue rising to 80% of total spend and connected TV ad revenue expected to jump from 22% in 2024 to $51 billion by 2029.

Uniting PwC Consulting LLC’s advisory expertise with Parrot Analytics’ advanced entertainment analytics, streaming economics, and IP valuation capabilities, this collaboration marks the beginning of a new era in decision-making for the global expansion of content.

The PwC Global Entertainment & Media Outlook 2024-28 projected the industry revenues to hit $3.4 trillion in 2028, representing double the revenues of 2020.

PwC’s latest report offers an in-depth, five-year forecast of evolving forces that will likely shape an industry on track to be a US$2.9 trillion market by 2027.

In each of the next five years, the rate of growth of the global entertainment and media industry will decline sequentially, so that by 2027 revenue will grow just 2.8% from 2026, according to PwC.