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According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.

The move comes amid declining viewership for CoComelon, which reportedly dropped by nearly 60% in recent years. While CoComelon migrates to Disney+, other Moonbug Entertainment titles such as Blippi and CoComelon Lane will remain on Netflix.

The report outlines how the broadcaster’s Fast Forward strategy continues to deliver tangible results in a fast-changing media landscape. The channel reported total revenues exceeding £1 billion for the fourth consecutive year, reaching £1.04 billion.

Channel 4 reported a £20 million pre-tax loss in 2023 amid falling ad revenue, prompting a shift in commercial strategy. Its new in-house studio and revised IP terms aim to boost global content value and long-term sustainability.

Consumers using aggregators subscribe to nearly three more services than those who don’t, according to Hub’s 2025 report. Meanwhile, only 52% now pay for three or more major SVODs, down from 61% last year.