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Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending 18 JUL 2025

Trends

Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending

Mediaocean’s 2025 H2 Market Report finds 58% of marketers plan to increase CTV investment while 72% cite generative AI as the top consumer trend, reflecting a shift toward personalization, measurable outcomes, and scalable AI-driven strategies despite economic caution.
Viaplay Group strengthens Nordic position and reports SEK 4.3 Billion in Q2 sales 18 JUL 2025

Markets

Viaplay Group strengthens Nordic position and reports SEK 4.3 Billion in Q2 sales

Viaplay posts SEK 4,313 million in Q2 net sales and SEK 823 million free cash flow, while acquiring Telenor’s 50% stake in Allente, revising its 2025 guidance to SEK 21-22 billion in pro forma core sales and targeting double-digit EBITDA margins by 2028.
Bectu responds to report that BBC plans to outsource jobs 14 JUL 2025

Corporate Moves

Bectu responds to report that BBC plans to outsource jobs

Head of Bectu, Philippa Childs, responded to reports that the BBC plans to outsource jobs.
Banijay UK release findings of Gregg Wallace investigation 14 JUL 2025

Corporate Moves

Banijay UK release findings of Gregg Wallace investigation

Comprehensive report by leading law firm Lewis Silkin into allegations of inappropriate behavior by the presenter published.
Telefilm Canada appointed Anita Damiani as National Director for French-language feature films 10 JUL 2025

Corporate Moves

Telefilm Canada appointed Anita Damiani as National Director for French-language feature films

She officially took up the role on July 2. In this position, Anita Damiani reports to Francesca Accinelli, Senior Vice President, Program Strategy and Industry Development at Telefilm Canada.