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Streaming’s strongest player: sports still drive subscriptions but fragmentation risks fan fatigue 20 OCT 2025

Markets

Streaming’s strongest player: sports still drive subscriptions but fragmentation risks fan fatigue

According to Hub’s 2025 “Evolution of Sports” report, 87% of avid fans would subscribe to a new service just to access a favorite sport, while 65% say using multiple platforms has become a hassle.
Imagen Cómo evoluciona el mercado de TV abierta y TV paga de España 14 OCT 2025

Trends

MIPCOM 2025: Spain’s establishes as a producer of exportable streaming hits

ICEX / Parrot Analytics report released at MIPCOM shows 26.1% of Spanish titles place in the top 20% of non-English titles by global streaming revenue; Spain-originated content demand in Asia up 63% year over year.
LG Ad Solutions report reveals data and advanced creative are powering the shift to CTV-first advertising 10 OCT 2025

Trends

LG Ad Solutions report reveals data and advanced creative are powering the shift to CTV-first advertising

According to “The Art and Science of the CTV-First Era Part One,” 84% of major advertisers say advanced creative formats directly drive business results, while LG Ad Solutions campaigns outperform industry benchmarks with up to 5.9 times higher brand favorability.
Banijay expands global footprint with new format deals across Europe and Asia 7 OCT 2025

Distribution

Banijay expands global footprint with new format deals across Europe and Asia

Sweden and Switzerland join the growing list of territories adapting "Shaolin Heroes", while Asian musical gameshow "100" lands English-language deal as Banijay reports €3.35 billion in 2024 revenues.
MIA Market 2025: Italian audiovisual market reacheD €16.3 billion in 2024 7 OCT 2025

Trade Shows

MIA Market 2025: Italian audiovisual market reacheD €16.3 billion in 2024

The “7th Report on National Audiovisual Production,” showed an average annual growth rate of +4.6% since 2018, more than twice that of Italy’s GDP. Linear Television remains as the main media, with a 52% share of the total sector.