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Research by Parks Associates reported that Prime Video has held the lowest churn rate for the last two years, although Netflix continues to reduce churn by adding more tiers of service and syndicated content.

A study by Hub TV revealed that 18% of total users subscribe to only ad-supported services, showing an increase from 2023 of over 100%.

These agreements are supported by the InvestEU programme, which aims to trigger more than €372 billion in additional investments over the period 2021-2027.

According to data from Antenna, 51% of streaming platform’s gross additions came from their ad-supported options, with this number rising to 54% in the first quarter of 2024.

The new multi-year agreement will see ad-Supported Paramount+ Essential and BET+ Essential Included in Spectrum Video Packages at No Additional Cost to Customers, as well as Paramount's DTC products available for purchase by Charter’s internet-only customers.