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The event brings together a diverse mix of traditional TV and film leaders, next-generation creators, brands, and platforms, including broadcasters, streamers, OTT executives, producers, showrunners, studio heads, content buyers, tech companies, telecoms, social media platforms, video creators, short-form innovators, agencies, and marketing professionals.

Netflix has emerged as a frontrunner in this collaborative approach, followed by Disney+, which has embraced this partnership model across Europe.

With 416,000 viewers and a 21.6% share in the 25–69 demo, the long-running adaptation of Rabbit Films’ format becomes the top local production on Kanal 5 since 2008, prompting a swift renewal for Season 10.

The announcement coincided with the platform’s public launch, following a period of limited early access. Fable’s proprietary model, SHOW-2, is the engine behind Showrunner and Amazon’s undisclosed stake signals its growing interest in reshaping how TV content is produced and consumed.

The former FilmNation TV UK is responsible for running 42’s operations and business development globally, in addition to having oversight of business affairs and production across its portfolio.