LG Ad Solutions recent study reveals that CTV ads are prompting real-world action, with 39% of viewers searching for a product online, 38% visiting a website, 21% making a purchase, and 19% going to a physical store after seeing a relevant ad.
The Executive Director at Audiovisual Producers Finland explains the major mission of the Association, details the Finnish productions with international potential and analyses the current situation of the sector.
The U.S. led global production activity with 1,318 projects in Q1 2025, followed by India with 968. Scripted content represented 71% of all new productions globally.