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The grand finale took it even further, drawing an impressive 3,233,000 viewers and an 18.2% market share - marking the highest-rated episode in "The Floor" France’s history.

Mediavision’s latest analysis of the Swedish TV and streaming market notes that the number of paid streaming subscriptions reached a new record last year, with newer services gaining market share in particular.

The first episode was aired on VTM capturing a market share of 44.6% in the 18-54 demo (Live+2), almost doubling the channel average on Fridays.

Data from Parrot Analytics revealed the streamer achieved an 83% share price increase, its highest since 2015.

Lilly Paez, Sales Director at The Kitchen, discussed the services the company offers across various Latin American countries, shared the strategies they employ to meet their clients' needs, and outlined their goals for the region this year.