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A study from ScreenSkills and 4Skills, conducted by Ampere Analysis, has provided a first-of-its-kind detailed look at the British Screen Industry's off-screen workforce, enabling ScreenSkills to develop the talent and expertise required to build a world-leading, inclusive, and adaptable workforce for the UK screen industry.

LG Ad Solutions recent study reveals that CTV ads are prompting real-world action, with 39% of viewers searching for a product online, 38% visiting a website, 21% making a purchase, and 19% going to a physical store after seeing a relevant ad.

A recent study by Horowitz shows that more than half (52%) of LGBTQIA+ consumers say they have clicked on an ad from a brand that shows up on their media feed (compared to 44% of consumers overall), and nearly 4 in 10 (39%) LGBTQIA+ consumers have interacted with social media ads by liking, sharing, or commenting on them.

Hub’s Video Branding study found that more than a third of consumers (37%) signed up for a new streaming service in the past year to watch a specific show. But that number is declining, as original content production slows and shows struggle to break through the noise. Nearly the same share of viewers who say they plan to sign up for a service (27%) also say they plan to cancel one (30%).

According to the study, 50% of Gen Zers speaks another language, and 47% identify as multicultural, and 72% use social media, 66% stream music (66%), and 52% watch TV content every day / almost every day.