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‘The Floor’ reaches 30-market milestone with MENA and Japan deals, while ‘Caught in the Middle’ and ‘Most Wanted’ add momentum across linear and streaming platforms.

Under this new two-year agreement, Banijay Asia will represent Talpa Studios’ diverse portfolio of non-scripted formats in India and Thailand, expanding the reach of Talpa’s celebrated IPs across two of Asia’s most dynamic entertainment markets.

Developed by Talpa Studios and produced by renowned board game maker Identity Games, the game invites players to step into the strategy and suspense of the quiz format that has taken the world by storm.

The strategic psychological reality series “Watch Your Back” becomes the first title from Talpa and Kinetic’s global creative alliance, debuting on NPO Start in early 2026 as a streaming-first game of deception and shifting identities.

The British adaptation will be produced by South Shore Productions and filmed at the Dutch hub. The UK version is scheduled to premiere next year.