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With ad sales growth across all major categories and full sell-outs for NFL and WWE Raw sponsorships, Netflix expands global measurement partnerships, programmatic integrations, and language targeting to eight languages in its ad-supported markets.

Post–$8.4B merger with Skydance, Paramount plans to more than double annual movie output from eight to 15, while maintaining key cable networks and striking a balanced spending strategy between films and series.

In H1 2025, paying streaming subscribers rose 15.3% to 7.2 million, streaming revenue climbed 27% to €235 million, and start-up losses fell nearly 60%, offsetting a 6.9% drop in TV ad sales and driving confidence in a €780 million full-year EBITA target.

CTV viewership soared 46% year-over-year in H1 2025, while 68% of top advertisers increased TV ad impressions—yet 94% of those ads still reach just half of U.S. households.

The company will pursue further ambitious environmental targets, including 4% cuts in energy and heat consumption, and a 5% reduction in business-travel-related CO₂ emissions by 2027.