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The yet-to-be-named label will focus on scalable, returning competitive formats and integrate the portfolios of Potato and 12 Yard, as ITV Studios ramps up investment in globally marketable unscripted IP.

Canadian audiences will also be able to stream Oh! Jazz content through CosmoGO, CosmoBlue Media’s soon-to-be launched platform offering a mix of TVOD, SVOD, and AVOD options.

The new agency will serve as an incubator for new projects across the factual, fact-ent and unscripted spectrum, alongside premium factual, limited drama and documentary series. Several projects are already in development pipeline, including soon-to-be-announced series with BossaNova Media, Atomic Television, and Dare Pictures.

The yet-to-be-named service would offer an all-in-one package of programming that would include television channels, such as ESPN, TNT, and FS1, and streamed sports content.

Warner Bros. Discovery is deciding the name of its soon-to-be-launched streaming service that will combine the preexisting HBO Max and Discovery+ services, with Max being the likely choice.