Search results for u.s.
10 OCT 2025
Corporate Moves
Studiocanal reorganizes worldwide television division under M-K Kennedy to strengthen global series strategy
New structure appoints Alix Lebrat, Nicolas Loock, and Paul Gilbert to lead regional slates across Europe and the U.S. as Studiocanal accelerates international production growth and expands global partnerships.
9 OCT 2025
Markets
Nostalgia drives long-tail value as U.S. streaming viewers increase time spent on older content
Digital i finds that 37% of U.S. viewing time in H1 2025 was spent on shows over a decade old, with "Grey’s Anatomy" generating 3.5 billion hours and "Stranger Things" averaging 49.4 million hours per episode.
8 OCT 2025
Distribution
PBS Distribution pre-sold Ken Burns’ “The American Revolution” to ARTE France
The six-part documentary series, budgeted at a premium level and featuring an all-star cast, will premiere in the U.S. on PBS this November, marking a major international launch timed with America’s 250th anniversary.
7 OCT 2025
Markets
Global audiences shift away from U.S. content on major streaming platforms
Between Q1 2020 and Q2 2025, the share of U.S.-made content viewed on Netflix, Disney+ and Prime Video in 19 countries outside the U.S. fell from 52% to 45%, according to new research from Digital i.
7 OCT 2025
Markets
US: Marketers push CTV spend past $26 Billion, but miss the mark on targeting strategy
CTV ad spend in the U.S. is projected to hit $26.6 billion in 2025—up 12% year-over-year—yet 80% of marketers still rely on narrow performance-based tactics, limiting brand reach and effectiveness.