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Under a seven-year agreement worth $1.1 billion annually, UFC rises to become the tied-eighth most valuable sports franchise in the U.S., with rights now included at no extra cost on Paramount+, marking a dramatic shift from pay-per-view distribution.

Starting in 2026, all 43 annual UFC events — including 13 numbered cards and 30 Fight Nights — will stream on Paramount+ at no extra cost, with select events simulcast on CBS, aiming to expand accessibility, boost engagement, and grow Paramount’s U.S. subscriber base.

Viaplay Group has extended its exclusive rights to show UFC, the world’s leading mixed martial arts (MMA) organization, in four Nordic countries in a new multi-year agreement.

Endeavor Group Holdings and World Wrestling Entertainment announced the close of their previously announced agreement and the launch of TKO Group Holdings.

Endeavor Group Holdings and World Wrestling Entertainment have signed a definitive agreement to form a new, publicly listed company consisting of UFC and WWE.