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The traditional boundaries between video services are blurring, with pay TV services now offering FAST channels, SVOD platforms introducing ad-supported tiers, and FAST services seamlessly blending linear channels with AVOD content.

The company announced the formation of a new Global Content Sales function, which will be led by Janet Brown, effective November 1, 2024. In an expanded role, as President of Global Content Sales, Brown will oversee content sales across all regions.

The unified stand will be located in inside the Palais des Festivals at Riviera R7.H3 and it will be repeated at MIPCOM.

Dubai is seen as a powerful connecting factor between regional and international markets, and events such as DICM provide a unified platform for industry players to interact on common ground.

With HGTV and Cartoon Network also added on Unifi TV in August, WBD now offers nine of its channels as well as the regional streaming service, HBO GO, which will be available in October.