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With ad sales growth across all major categories and full sell-outs for NFL and WWE Raw sponsorships, Netflix expands global measurement partnerships, programmatic integrations, and language targeting to eight languages in its ad-supported markets.

With an upfront payment of €150 million and up to €377 million in performance-based earnouts, the deal adds 11.5 million subscribers and targets €250 million in annual synergies within three years.

CBC Upfront showcased a diverse range of new launches across several genres, as well as the return of the beloved series and programs made by and for Canadians.

According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.

Netflix’s ad-supported tier now reaches 94 million users across 40 countries, accounting for over 40% of new sign-ups in available markets. The platform also partners with 20+ third-party firms to enhance ad measurement and transparency.