The company will unveil new content and capabilities. Additionally, Shakira announced that her song "Puntería" will be the official song of TelevisaUnivision's 2024 Copa America coverage.
The two-year agreement grants ViX first-look rights to Zurita’s upcoming projects. The deal, announced at TelevisaUnivision's 2024-25 Upfront presentation, grants ViX exclusive access to ARCO Entertainment's Spanish-language series and theatrical motion picture projects.
During Content Americas, Globo announced its main projects for the coming years. Famous actor Cauã Reymond opened the event and invited Angela Colla, Head of International Business and Coproductions.
Fuse Media announced the successful close of its Upfronts with double-digit growth in volume and high single-digit growth in CPMs across its full spectrum of linear and digital offerings.
During this week, the traditional Upfronts were held in New York City, and major media companies took the opportunity to show advertisers, critics and journalists their programming plans for the next TV season.