At its 2025 Upfront, TelevisaUnivision unveils new content-first strategy, expanded sports and music offerings, immersive ad formats on ViX, and exclusive partnerships with Concacaf, Bresh, and iHeartMedia.
With double-digit growth in ViX and disciplined cost management, TelevisaUnivision strengthens its margins despite revenue pressures. Strategic deals like the DIRECTV agreement and exclusive Olympic rights position the company for long-term leadership in Spanish-language content.
The company celebrates standout wins, including Carolina Miranda at the Gracie Awards and Cassandra Sánchez Navarro at the Premios India Catalina and Premios Aura .
It will be available for premium users on January 17. The title executive produced by Patricio Wills and Carlos Bardasano, is based on the hit melodrama that starred Lucía Mendez in 1988.