The agreement covers the technical distribution of all SPI channels in Europe, as well as the distribution of 14 linear TV channels and the SVOD service from SPI.
Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.
The deal also includes re-licenses for hit series "The Fall" (16 x 60’ or 9 x 90’ and 1 x 90’), starring Gillian Anderson and Jamie Dornan, and "Bron" (38 x 60’ or 15 x 110’), with Kim Bodnia and Sofia Helin, for VOD platform M6+.
This deal builds on Blue Ant Media’s existing relationship with Foxtel, complementing the natural history programming it already supplies via the "NatureTime" brand.
Nearly 40% of self-identified ad-intolerant viewers now accept ad-supported tiers—up from 26% in 2022—while one-third watch only ad-supported TV and rate ads as more useful and brand-influential than tolerant viewers.