The U.S. streaming market closed Q2’25 with 339M subscriptions, including 20% in Specialty, Sports, and vMVPD services; Specialty SVOD grew 12% YoY, while overall streaming added a net 6M subscriptions.
LATAM leads quality improvements with a 33% drop in buffering, while TVs and set-top boxes dominate viewing devices, capturing 69% of VoD and 87% of Linear TV playtime.
Netflix averaged 8.3 million monthly users in Q1 2025, followed by Amazon Prime Video with 7.3 million, Disney+ with 3.7 million, Dazn with 2.2 million, and Now (Sky) with 1.4 million (-5.8%).
Howdy offers, for $2.99 per month, access to a growing library of titles and nearly 10,000 hours of entertainment from its inaugural partners, Lionsgate, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.
Almost 70 million users subscribe to ad tiers in Q1 2025, representing 25% of all SVOD subscriptions across Western Europe, led predominantly by Amazon Prime Video.