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It concerns Jacques Feyder's "Pension Mimosas" (1935), restored in 4K. The company will offer viewers a daring VR experience in a 1935 cinema that has now disappeared.

The Loud Minds team is interested in adding to its cross-platform capabilities with ancillary immersive screen experiences and live events.

The gala, which will take place in Cannes at Cinema Olympia 3 on Saturday, May 18, at 8:00 p.m., will be attended by the film's creator Can Evrenol and Inter Medya representatives. Inter Medya has also announced that negotiations are underway for "Sayara", with many countries such as Taiwan, Japan, India and more.

Co-produced by Vivement Lundi!, Nadasdy Film and Pictanovo, the program has been supported by Canal+, France 3 Bretagne, TVR, Tébéo, TébéSud, CNC, Région Bretagne, Région Haut-de-France, Procirep and Angoa. The special will be launched during MIPTV from April 7 to 10.

The event will be hosted by Alan Wolk, Co-Founder and Lead Analyst at TVREV, whose core expertise lies in the intersection of advertising and streaming. Key players and companies will give talks and presentations, and there will be a session of roundtable discussions and matchmaking opportunities.