Search results for warc
16 AUG 2023
Data
Connected TV ad spend set to hit US$26 billion in 2023 in the United States
Connected TV (CTV) ad spend is increasing as viewers and advertisers migrate away from linear broadcast television, and should reach US$25.9 billion globally by 2023, according to WARC Media Global’s latest report.
29 MAY 2023
Data
Ad investment with YouTube is set to rise 4.0% in 2023
Ad investment growth for YouTube is expected to resume in 2023, at more than double the rate of growth recorded in 2022, according to WARC Media’s latest “Platform Insights” report.
31 OCT 2022
Data
UK advertising spend forecast to rise to £35 billion this year
The value of the UK’s advertising market will grow by 9.2% in 2022, to a total of £34.9 billion, the latest Advertising Association/WARC Expenditure report has forecasted.
26 AUG 2022
Data
How much will ad spending grow this year around the world?
Global ad spend is set to reach US$880.9 billion this year – a rise of 8.3% or US$67.3 billion, according to WARC’s “Ad spend Outlook 2022/23: Impacts of The Economic Slowdown” report.
1 FEB 2022
Data
2021 was the strongest year ever for UK’s ad market
Record 26.4% growth put the UK’s ad market value at an estimated £30 billion last year, with advertising spend now set to reach £32 billion in 2022, the latest Advertising Association/WARC "Expenditure Report" has outlined.