Kantar’s Worldpanel latest Entertainment on Demand (EoD) data on Great Britain’s streaming market uncovered changes in consumers’ behaviors within the VOD market between April to June 2024.
Kantar's "Worldpanel’s latest Entertainment on Demand (EoD)" data on the global video streaming market, reveals potential obstacles to subscriber growth.
According to Kantar Worldpanel’s latest report, 1.62 million new VOD subscriptions were taken out between April and June 2023 in Australia, an increase of 280.000 on the previous quarter.
52% of British households with an SVOD subscription turn to Netflix first when they are looking to find a new series or film to watch, according to Kantar Worldpanel’s latest “Entertainment on Demand (EOD)” data.