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New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo to help buyers target key audiences at scale. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.

The data comes from the Xumo 2024 FAST Report, which reveals shifting habits toward free and easy streaming. It collected responses from 4,000 U.S. adults among varied age, gender and ethnicity groups between the third quarter of 2023 to the first quarter of 2024.

The Roku Channel, VIZIO and Xumo has acquired history, crime, wildlife, nature, science and conservation programmes that will be available in North America, the UK and Mexico.

Xumo and Comcast Advertising released a joint report, titled "The 2023 State of FAST," showing the growing usage of FAST among advertisers and consumers, and the role it is playing in multiscreen TV advertising plans.

British broadcaster Channel 4 has launched its first ever international channels after striking deals with US streaming platforms Tubi, Plex and Xumo Play.