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AudienceProject debuts ad measurement for Disney+ 21 NOV 2024

Apps

AudienceProject debuts ad measurement for Disney+

With this service, it becomes possible to measure the reach, frequency, and brand impact of Disney+ ad campaigns—whether analyzed independently or in conjunction with other media channels, including the open web, social media, online video platforms, streaming services, and linear TV.
How Disney+ is shaping the streaming market 20 NOV 2024

Markets

How Disney+ is shaping the streaming market

BB Media analyzed how the platform aims to enhance user accessibility while maintaining its leadership in the industry.
What is the real global impact of production incentives? 6 NOV 2024

Production

What is the real global impact of production incentives?

Olsberg SPI analyzed how incentives influence local economies, government spending, and wider cultural effects.
How did Max’s bundling strategy boost its growth in Brazil? 25 OCT 2024

Trends

How did Max’s bundling strategy boost its growth in Brazil?

Ampere analyzed the exponential growth of the platform’s subscribers in Latin America, with Brazil emerging as a key market for the company.
MIPCOM 2024: Diversify TV Awards winners announced 23 OCT 2024

Awards

MIPCOM 2024: Diversify TV Awards winners announced

The Diversify TV Awards are organized by MIPCOM CANNES in collaboration with Founding Partner Diversify TV and in association with Founding Presenting Partner A+E Media Group. Nine awards were presented following submissions from 29 countries and with nominees hailing from 11 countries.