4 JUN 2020
SPECIAL CONTENT

TWO NETFLIX SHOWS ABOUT RACISM SKYROCKET AS AMERICANS PROTEST

As protests against systemic police brutality and racial discrimination sweep across the United States and around the world, Parrot Analytics has found skyrocketing audience demand for “Dear White People” and “When They See Us”.

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As protests against systemic police brutality and racial discrimination sweep across the United States and around the world, Parrot Analytics has found skyrocketing audience demand for Netflix’s “Dear White People” and “When They See Us”. In detail, US demand for “Dear White People” grew 329% week over week, while “When They See Us” was up 147% compared to the previous week.

“During a week of pain and protest, these series are finding a resurgence of demand,”  said Ashley Alleyne-Morris, Parrot Analytics Partner Insights Director. “Whether it’s a satirical look at dealing with discrimination at majority white spaces (universities) or a true story about the miscarriage of justice faced by the Central Park Five, new audiences appear to be turning to these stories as a form of education and understanding of the Black experience in America,”  she added.

“When They See Us” debuted on May 31, 2019, while “Dear White People” was released its most recent season in August of 2019, clearly suggesting the recent news events have helped spark new interest and audiences for this content.

“Dear White People” is a satirical look at the lives of a group of black students at a majority white fictional Ivy League university in the aftermath of a party where white students wear blackface. For the week of May 27 - June 2, it was 5.6 times more in demand than the average TV show in the United States.

“When They See Us” is a miniseries about the notorious case of the Central Park Five, a group of black and hispanic teenagers who were falsely accused and convicted of the assault and rape of a white woman in 1989. Their convictions weren’t vacated until 2002. During the week of May 27 - June 2, it was 20.5 times more in-demand than the average TV show in the United States.

New audiences appear to be turning to these stories as a form of education and understanding of the Black experience in America” Ashley Alleyne-Morris Parrot Analytics Partner Insights Director