Latest news of max
14 JUL 2025
Markets
The CEE region: the rise of Smart TV and Netflix's dominant position
The VideoTrack study by WPP Media reveals a complex picture of the video market in the CEE region, with a "frienemy" relationship between streamers and pay-TV operators and a complicated loyalty in the streaming environment.
8 JUL 2025
Streaming
"Lucy es el 7" de Somos Productions llegará a HBO Max en septiembre
La producción de SOMOS Productions y Piñolywood Studios se emitirá por plataforma como parte de un acuerdo entre SOMOS Distribution y Warner Bros. Discovery.
1 JUL 2025
Distribution
TBS and Studio Dragon’s “Love is for the Dogs” co-production to be launched on max
"Love is for the Dogs" will stream on U-NEXT in Japan, as well as on Max internationally as part of a wider partnership between U-NEXT and Warner Bros. Discovery. The companies previously announced the international distribution of select premium Japanese drama series on Max later this year, including in the United States, Brazil, and Southeast Asia.
26 JUN 2025
Cambios Corporativos
Floresta sumó Beatriz Carvalho como Directora de Desarrollo y Producción de Ficción
La ejecutiva, que tuvo un paso previo por O2 Filmes y formó parte del equipo de la serie "Cidade de Deus", se integra a la productora de Sony Pictures Television en Brasil para liderar narrativas para varias plataformas.
26 JUN 2025
Markets
USA: Bundles over loyalty, families drive spend but not stickiness
Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.