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Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.

During Ramadan 2024, the media and entertainment landscape across the Middle East and other regions with Muslim communities witnessed a significant transformation.

During Ramadan, television viewership increases by up to 80% in many regions worldwide, according to DICM and E-Ramadan Content Market recent “Ramadan Report.”