For its launch the show has already boosted viewership numbers and speciafically captured the attention of younger viewers, with 39% share and has had outperformed the slot’s average on commercial target with 27.8% market share making it leader on the slot.
The exec is responsible for leading the commercial strategy of the Kids & Family business. In particular, he is tasked with securing international financing (co-productions, pre-sales, etc.) for the group's productions.
The French group consolidated revenue totalled €1,103.9 million in the first half of 2024, and stands out also TF1+’s appeal and the good momentum in linear advertising.