Univision recently revealed its list of sponsors for this year’s “Premio Lo Nuestro,” presented by T-Mobile. “Univision is the home of the top three most-watched music award shows among U.S. Hispanics, and we are proud to share this in-culture and in-language experience with our sponsors,” said Luis de la Parra, Senior Vice President, Partner Solutions, Univision.
The 34th edition of the event will air LIVE from FTX Arena in Miami on Thursday, 24th February, starting with the pre-show “Noche de Estrellas” (Night of Stars) at 7 p.m./6 CT, scheduled to air will feature returning partners, McDonald’s, State Farm, and T-Mobile. "Premio Lo Nuestro is the perfect opportunity to help these sponsors drive brand love as part of a massive cultural moment for our community," De La Parra said.
With T-mobile returning as a sponsor after launching 5G bars, it will ask viewers to participate in a Tik Tok “Duet Chain” with Sebastián Yatra from wherever they are for a chance to interact virtually with their favorite artists on the Magenta Carpet through an evolved 5G-powered on-site activation during the “Noche de Estrellas” pre-show. Fans will also have access to Sebastián Yatra behind the scenes, as well as his popular song, “Tacones Rojos.”
Returning for its sixth consecutive year, McDonald's will feature new musical collaborations and branded menu hacks such as the Hash Brown McMuffin, the Crunchy Double, the Land, Air & Sea and the Surf + Turf available for a limited time. State-form will appear with an association to short-form, documentary style social content series in partnership with Univision talent, Clarissa Molina.
The show, ranked as the top award show on all of television, will include its pre-show coverage “Noche de Estrellas,” available to stream on Univision NOW for authenticated users. It will feature Latin superstar David Bisbal, actress Alejandra Espinoza, actor Gabriel Soto and acclaimed actress and singer Yuri, set to be this year 's host. Among a list of superstars scheduled to contribute to the show is Christian Nodal, Gilberto Santa Rosa, Luis Fonsi, Natti Natasha, Olga Tañón, Pitbull, Prince Royce, Sebastián Yatra, Wisin y Yandel, and many more.