“Tengo Talento, Mucho Talento”
Estrella Media, a Spanish language media company serving a diverse multiplatform Latino audience in the United States, announced its 2022 and 2023 new content productions and acquisitions, and new digital streaming partners at its virtual spring sales Upfront and IAB 2022 NewFronts sales presentations.
Over 600 hours of new primetime content were announced for both its linear and digital platforms, which is in addition to the company’s news programs, returning series, and acquired programming. The expanded content hours include the series that are part of the newly announced TV Azteca co-production and distribution agreement, and the company’s co-production agreement with Endemol Shine Boomdog and Fremantle Media.
Among the announced productions and co-productions are: “Rica Famosa Latina,” “Odisea Cheto,” “TTMT El Rancho,” “La Academia,” “Premios de la Radio,” “Un Día Para Vivir,” “Loteria del Crimen,” “Madres A Hijos,” “MasterChef Mexico,” “Tengo Talento, Mucho Talento” (season 27), “MasterChef: The Pantry.”
Moreover, during the presentation, a new Estrella Media FAST channel and two additional FAST channel distribution partners were announced. The company announced the launch of the new Cine EstrellaTV FAST channel, which will be a free 24-hour movie channel celebrating Latin cinema. Also announced was fuboTV will continue to carry KRCA Los Angeles Channel 62 and add two FAST channels: EstrellaTV and Estrella News. Samsung TV Plus will continue to carry the EstrellaTV and Estrella News FAST channels and add Estrella Games to its FAST channel mix.
The company spoke about its streaming success since launching its first FAST (Free Ad-Supported Streaming TV) channels just 18 months ago. Currently, the Estrella Media has an average monthly total reach of more than 4 billion minutes viewed across its entire multiplatform media portfolio, including its rapidly growing digital FAST, AVOD, and streaming audio platforms. For linear, the company announced that over 25% of the company’s viewers are exclusive to EstrellaTV, delivering an unduplicated reach for its marketing partners. It also engaged with nearly one billion fans via social media in the first quarter of 2022.
“Estrella Media is on track to have two of its most successful and innovative years in 2022 and 2023. We are expanding our content offerings with production partners, growing our audience through our FAST, AVOD, and streaming platforms, and distributing our content to our audience where, when, and how they choose to consume media," said Peter Markham, CEO of Estrella Media.
“Content and platform innovations are going to fuel Estrella Media’s best years ever in 2022 and 2023. We are uniquely positioned to help every marketer speak to the all-important Hispanic consumer across multiple platforms to maximize audience reach and impact. Our recent announcements on our landmark agreement with TV Azteca to co-produce content, and the return of our own hit shows, will position us to be a valuable partner to every marketer,” added Steve Mandala, Chief Revenue and Local Media Officer at Estrella Media.