14 JUL 2020

FOX SPORTS PARTNERS WITH GOOGLE CLOUD FOR VIDEO ASSET MANAGEMENT

The system will use Google Cloud's video search and advanced machine-learning capabilities, along with FOX Sport's vast library of content to organize its data and speed up the network's existing production capabilities.

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FOX Sports announced its current project with Google Cloud, intended to implement a system to log, discover, and store video assets. The plan, already in development, will use Google Cloud's video search and advanced machine-learning capabilities to help the network better use and value its massive sports content archive more effectively. "We're excited to team with Google on this project that will allow FOX Sports to take the next step toward the most state-of-the-art workflow for accessing all of our media," said Brad Zager, Executive Producer, EVP/Head of Production & Operations at FOX Sports, who oversees all live event production, pre- and post-game shows, operations, and creative services.

The co-developed solution is expected to speed up the network's existing production capabilities. Utilizing Google Cloud's open architecture and advanced technologies, FOX Sports will be able to organize, discover and build on the petabytes of data and millions of videos it has collected over the years, in addition to new content that is being produced daily. "It's been amazing to see all the different tools that Google Cloud will provide our network to transform the way we work, while also helping to make the way we create content so much easier for our production teams," Zager said.

The teams at Google Cloud and FOX Sports are applying Google's machine-learning models to automatically identify and label clips across hundreds of categories, which vary from player jerseys to key plays and interviews to on-field celebrations.

The solution will also incorporate a user-friendly interface that makes it faster for production staff to find the clips they need when it's necessary. "Machine learning is opening up a whole new era of value creation and data-driven innovation in media and entertainment," said Thomas Kurian, CEO of Google Cloud. "Once a company has a more complete understanding of its audience, users, and content, it's amazing what businesses can accomplish with that data."

It's been amazing to see all the different tools that Google Cloud will provide our network to transform the way we work, while also helping to make the way we create content so much easier for our production teams.” Brad Zager EVP/Head of Production & Operations, FOX Sports