25 JAN 2022

GMA 7, GTV, and Kapuso Network among most watched networks in the Philippines

According to data from Nielsen Phils; TV Audience Measurement’s GMA reached net reach of 95.7 percent with an estimated 83 million TV viewers across the country.

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GMA Network has achieved massive viewership figures for Kapuso Network, as well as GTV, which came in as the second most-watched channel of the 2021 year. Based on Nielsen Phils TV Audience Measurement’s Total Philippines data for 2021, GMA registered a net reach of 95.7 percent with an estimated 83 million TV viewers nationwide.

GMA was the most watched channel in Total Philippines for the said period with 46 percent people audience share. Per major area, GMA’s net reach was 95.6 percent or 54.4 million viewers in Total Luzon; 96.4 percent with 16.4 million viewers in Total Visayas; and 94.9 percent with 12 million viewers in Total Mindanao. Across dayparts in the said areas, the Kapuso Network recorded an average of 48.4 percent total day people audience share in Total Luzon, while it posted 41.6 percent in Total Visayas, and 41.3 percent in Total Mindanao for 2021.

GMA has also maintained its dominance in key regional cities. Metro Cities TV Audience Measurement (MCTAM) 2021 data also cited that GMA reached 99.3 percent or an estimated 352,000 viewers in Metro Dagupan; 95.2 percent with 2.3 million viewers in Metro Cebu; and 98 percent with 2.1 million viewers in Metro Davao. The Kapuso Network’s second free-to-air channel GTV is likewise keeping it good in terms of ratings as it claimed its spot as the second most-watched station in the country next to flagship station GMA.

Between the beginning of November and the end of December, GTV recorded 11.6 percent people audience share in Total Philippines, which surpassed TV5, its closest competitor, with 10.4 percent GTV’s ratings success was also bolstered by the Network’s non-stop efforts to expand GTV’s reach and clarity of reception in areas outside of Mega Manila. It recently commissioned the upgraded analog TV station in Zamboanga which covers Zamboanga City in Zamboanga del Sur as well as the cities of Lamitan and Isabela, as well as other municipalities in Basilan.

Since GTV’s launch in February 2021, the Network has already commissioned six analog TV station upgrades in different parts of the country – Tandang Sora in Manila, Mt. Sto. Tomas in Benguet, Mt. Banoy in Batangas, Naga in Camarines Sur, Legazpi in Albay, and General Santos City in Mindanao. The top GMA programs for 2021 were First Yaya, Encantadia, Daig Kayo ng Lola Ko, Kapuso Mo, Jessica Soho, Centerstage, Anak ni Waray vs Anak ni Biday, 24 Oras, I Can See You, Agimat ng Agila, and Love of My Life. Select GMA programs were also simulcast on GTV as well as on Heart of Asia.

For this year, the network rings in the New Year strong as it unveiled its jam-packed program offerings slated to launch this year. Viewers were treated to the first string of world-class content this January beginning with new primetime series “I Can See You: AlterNate" starring no less than Kapuso Primetime King Dingdong Dantes, afternoon drama “Little Princess” with Jo Berry taking the title role, and the return of “Prima Donnas” Jillian Ward, Althea Ablan, and Sofia Pablo.