GoQuest Media’s "Kuma" delivers consistent strong ratings in Turkey

GoQuest Media and Turkish broadcaster Kanal 7 have struck a landmark deal that has propelled drama "Kuma" (The Other Wife) into the primetime spotlight. Since its debut, the show has achieved remarkable success, delivering consistently strong ratings and securing a place among the top six in the country across all scripted and unscripted TV series in Turkey. Most recently, "Kuma" achieved the leading spot among 2025’s most talked-about titles, according to Turkey’s leading drama portal Dizilah, resonating deeply with domestic and global audiences alike.

Kuma is a GoQuest Media production in partnership with Stellar Productions and VIP 2000 TV, marking GoQuest Media’s original production debut. “Kuma’s extraordinary journey - from YouTube sensation to Turkey’s top drama is a testament to the power of audience passion. Kuma marks our first production developed under the make-to-sell model, and its success is a testament to the effectiveness of this approach. Kuma’s universal themes of love, betrayal, and family intrigue resonate across borders,” said Vivek Lath, Managing Director of GoQuest Media.

Licensed in over 19 countries, including Israel, Romania, Hungary, Kenya, Latvia, Kazakhstan, Nigeria, Ghana, Turkey, Indonesia, Macedonia, Georgia, Lithuania, Panama, Peru, Paraguay, Bolivia, Mexico, Portugal, and counting, "Kuma" has become the top-rated title wherever it has aired. Since its launch on YouTube in April 2025, Kuma has swiftly transitioned from a digital-first success to a mainstream phenomenon. Accessible in Turkey and select Europe and CIS markets, the series has already amassed more than 328 million views in five months.

In Indonesia, the drama initially premiered on a leading OTT platform, with growing audience demand prompting its transition to nationwide free-to-air television. In Turkey, Kanal 7 welcomed "Kuma" into its primetime lineup following its stellar digital performance. The series now leads the drama category and has sparked strong audience calls for a second season. With its rare leap from digital stardom to free-to-air dominance, "Kuma" has cemented itself as Turkey’s most talked-about drama of 2025 and a rising global success story.