Liberty Latin America announced that Rocío Lorenzo will join the company as Senior Vice President and Chief Customer Officer, starting in August. Lorenzo was most recently a Partner and Managing Director at Boston Consulting Group (BCG), where she led the firm’s Telecommunications practice.
“I am so happy to have Rocío join our team. With her significant experience working in telecommunications and media, advising large companies on strategy development, and creating growth programs in marketing and sales, she will undoubtedly help us improve our customer experience and enhance the value we provide. Rocío shares our ambitions and commitment to growth, innovation, and operational excellence. And equally important, she fits our culture,” said Balan Nair, CEO of Liberty Latin America.
Lorenzo will relocate to Liberty Latin America’s Operations Center in Panama, where she will lead the company’s customer experience teams, including: Digital, Customer Care, and Commercial Programming.
“I am excited to join Liberty Latin America. It’s a great company with a strong culture, and there is a huge opportunity in the region to differentiate ourselves on the connectivity, access, and service we provide to our customers. I look forward to working with Balan and the entire team on this journey,” Lorenzo commented.
It’s a great company with a strong culture, and there is a huge opportunity in the region to differentiate ourselves on the connectivity, access, and service we provide to our customers” Rocío Lorenzo Senior Vice President and Chief Customer Officer at Liberty Latin America