Telemundo ’s live coast-to-coast broadcast of the 72nd "Miss Universe" set a record last Saturday, delivering over 122 million engagements across TV, digital, and social platforms, including Peacock, making it Telemundo’s most engaging entertainment event ever.
The show ranked as the number one entertainment program across linear television, regardless of language, delivering an average of 819,000 adults 18-49, and 301,000 adults 18-34, according to Nielsen. The international event, which delivered an average of 2.48 million total viewers, concluded when Sheynnis Palacios from Nicaragua was crowned as the new Miss Universe.
The exclusive Spanish-language digital and social coverage of "Miss Universe" generated 113 million video views across digital platforms, marking a +88% increase from the 71st Miss Universe edition in January 2023. In addition, a total of 37 million minutes were consumed across the network’s official digital and social media platforms, up +290%.
Hosted by Jacqueline Bracamontes and Danilo Carrera, the program ranked as the top most social program of the day across all of TV, generating 10.1 million interactions (+78%) and 17.8 million views (+68%) when compared to January 2023’s Miss Universe edition, according to Talkwalker. Locally, the pageant ranked as the #1 program, regardless of language, in its timeslot in Los Angeles, New York, Miami, San Francisco, and Washington, D.C., among adults 18-49. It also ranked as the #1 Spanish-language program in Houston, Chicago, Phoenix, Orlando, Philadelphia and Boston in the same demographic.
Telemundo’s "Miss Universe" live broadcast from El Salvador kicked off with the network special, "Miss Universo: Celebrando Nuestras Reinas" (Celebrating Our Queens) highlighting the Latina delegates’ individual characteristics, beauty, and their mission in life. The pageant was also available on Spanish-language entertainment cable network Universo, Peacock, the Telemundo App, and throughout Latin America on Telemundo Internacional and USA Network. Across the network’s digital and social platforms, fans learned about the Latina representatives and all the events preceding the main show with exclusive interviews, videos, and livestreams.